e-marketing concept for the Neue Regensburger Hütte

The Neue Regensburger Hut (NRH) is one of the most important bases of the Stubai High Trail which is an important economic factor in the Stubai Valley in summer and a central attraction of tourists hiking in the Stubai Valley. Yet, only a few hikers and local regulars visit the huts. This makes an economical survival difficult.

The challenge was accepted by Mr. Eder: A guest that is satisfied with a “dry place to sleep and a hot soup” is long gone and is nowadays rather looking for entertainment and activities before and after the tour, seeking increased comfort and activities. In this project, Mr. Eder, together with the supporting partners, met these trends and new challenges and was able to get through a strategic and very professional approach towards a long-term safety and attractiveness of the business.

The highlight of the project is a comprehensive marketing plan:

  • Website with online booking
  • Social media integration (especially Facebook, YouTube, Google Earth, etc.
  • Event and Event Calendar
  • seminar program
  • Newsletter Marketing
  • and much more

The successful repositioning of the NRH shows that even very small companies and businesses can profit by existing funding opportunities and by active support from the outside.


Thomas Eder (tenant)

Project duration



Advertising Agency – Ingmar Koehler