Business

PRINOTH

analysis of customer satisfaction

From 2009 till 2012 we assisted PRINOTH, the leading manufacturer of snow groomers. A major strength of the company is the constant work on the highest possible customer orientation in terms of product development, service and support. PRINOTH emphasizes the company’s vision to set new standards through continuous innovation and places great emphasis on excellent service networks.

Our role was to support PRINOTH in the measurement of customer satisfaction and, after evaluation of the results, to propose concrete recommendations for action.

Analysis of customer satisfaction, with the following topics:

  • Based on the PRINOTH vision and corporate objectives for the coming years, an initial analysis was performed by Hafelekar.
  • Together with PRINOTH then were also discussed possible targets to incorporate them into the set of questions of the customer satisfaction analysis.
  • PRINOTH has a very international customer base. Therefore, great emphasis was placed on a detailed workflow.
  • We also supported the project through our many years organizational know-how.
  • The evaluations in the field of customer satisfaction are by nature very complex, since there are many different topics to be included and make comparable.
  • A discussion on concrete areas of action concluded the survey.

Client

PRINOTH AG

Project duration

2009 and 2012

MYC

Manage Your Career

The Manage Your Career Partnership developed a methodology which supports guidance counsellors across Europe in the empowerment of job seekers. The partnership consists of six core organizations from 5 countries (Ireland, Northern Ireland, Austria, Hungary and Spain) that are interested in the exploration, development and application of the Career Management Skills. The partnership is especially interested in seeing people who are disadvantaged in the labor market to develop these skills, building a sustainable career.

Aims & Results

  • Development of a Career Management Skills – Methodology
  • Development of a training day for counsellors
  • Implementation of a pilot phase of the training

Project duration

October 2010 to September 2012

Project Partners

e2-p

electronic entrepreneur portfolios

The general aim of e2-p is to widen access to existing web-based entrepreneurship learning through the use of ICT and to contribute to entrepreneurial (further) education & training.

The projects tool for creating ePortfolios (ProfilPASS) aims at assessing, keeping record and finally presenting someones individual abilities and skills. Users are being encouraged to reflect on their entrepreneurial skills they have acquired in different contexts, as well as to support the creation for their own educational biography.

The additional knowledge portal guides entrepreneurs by a process and topic based approach. Broad information is being made available and structured into the four entrepreneurial stages in order to provide the information required depending on the each users status within (1) business idea, (2) preparation/business plan, (3) foundation, (4) first steps as enterpriser. During each phase entrepreneurs are obliged to deal with different issues like market analysis, decide on a legal status, apply for a credit, etc. For each phase the relevant issues are discussed in the questions&answers. Additional to the process all information can be accessed by topics like finances, law, market, etc. The platform connects information within one environment that entrepreneurs usually need to collect from different sources. Finally the website operates as gate into the ePortfolio.

The combination of both solutions aims to support young people, especially graduates of vocational based education in the process of starting an own business in the tertiary sector successfully.

Project results

  • ePortfolios to support the preparation phase
  • Organization and implementation of trainings for mastercoaches for the use of ePortfolios.
  • Website for entrepreneurs
  • National reports

Project duration

October 2010 till September 2012

Project Partners

Hafelekar Unternehmensberatung – Innsbruck (Österreich) – Koordination
InterZone – Köln (Deutschland)
Helliwood media & education im fjs. e.V., – Berlin (Deutschland)
Centro Europeo de Empresas e Innovación – Albacete (Spanien)
Ballymum Job Centre – Dublin (Irland)
StudioCentroVeneto – Vicenza (Italien)
Academy of Management – Łódź (Polen)

Tray-return

Return system for trays

SISTRO precision engineering GmbH is contract manufacturer in the field of high precision components for the medical technology, sealing technology and precision engineering. In the longer term SISTRO is keen to take the role of contract production back to thereby provide more resources for developing their own products, the expansion of the company’s internal project management, process know-how and developing their own innovative capability. The present project, the development of a tray return system, is an important step to prove the role as a single-source provider of complex solutions.

In the self-catering (eg huts), many people have to be employed to clean up food trays from the tables. The staff currently being used for that task, has not got a very attractive job and is often needed only at peak times. By a tray return system those resources shall be reduced – or utilized in a more meaningful way – which would lead in any case to a cost reducing for the restaurant business. From the perspective of the guest, the system should lead to a considerable increase of the comfort factor and to find – even in a self-service restaurant – tables always cleared down.

The challenge of this project was to implement this – actually – simple idea in an efficient and cost effective manner. The key issues that needed to be solved are, on one hand, the tray detection and on the other hand the handling of the deposit return.

The innovation was primarily to adapt and integrate technologies that were originally developed for other applications to a novel, not yet existing application. The specific technical and economic challenges of the project were, in addition to the Precision Mechanics and Mechatronics, a comprehensive knowledge:

  • Product innovation: the creation of “intelligent” food trays.
  • Process Innovation: The project staff and the external partners have been closely involved in the planning of the project. In the long term we shall succeed in such way to expand the own value chain by building up in-house expertise to be able to participate more actively in development projects and to initialize them by our own.
  • Innovation Management: This project can be seen as a kind of pilot project to initiate that process actively. In this context, innovation (for SISTRO): We go “one step back” in the value chain and are willing not only to “make products” but focus more on – in large parts already existing – research and development knowledge.

The project made it possible to find an innovative, yet sustainable structure for SISTRO.

Client

Sistro precision engineering GmbH

Project duration


08.01.2011 – 29.02.2012

Partners


Electronic Design AS
Office Winter

Kathrein

Alternative surfaces for high frequency (HF) components

The implementation of a mobile filter by plastic technology and alternative coating (fulfilling the required electrical characteristics) means a technological leap for the entire mobile technology! The innovation of this project is therefore particularly important.

The intention of the project was to assess which alternative materials and material combinations can meet the requirements for electrical quality and passive intermodulation. Therefor, it was necessary to try and qualify a variety of coating materials and processes. The project aim was to develop a very special process to enable the production of a RF filter, hereby abstaining from galvanic plating.

In principle, this initiative project theoretically considered the possibility of alternative coating techniques over conventional copper and silver plating. Like in many research and development projects it is essential to exploit theoretical considerations in the run-up. Yet, in order to utilize the respective market opportunities, these theoretical insights have to be tested and qualified through practical functional models and test series. KATHREIN Austria is currently working on a successor project, which will also draw on the expertise of external partners to be able to test the project in practice.

Client

KATHREIN Austria GmbH

Project duration

01.03.2011 to 06.30.2011

NRH e-Marketing

e-marketing concept for the Neue Regensburger Hütte

The Neue Regensburger Hut (NRH) is one of the most important bases of the Stubai High Trail which is an important economic factor in the Stubai Valley in summer and a central attraction of tourists hiking in the Stubai Valley. Yet, only a few hikers and local regulars visit the huts. This makes an economical survival difficult.

The challenge was accepted by Mr. Eder: A guest that is satisfied with a “dry place to sleep and a hot soup” is long gone and is nowadays rather looking for entertainment and activities before and after the tour, seeking increased comfort and activities. In this project, Mr. Eder, together with the supporting partners, met these trends and new challenges and was able to get through a strategic and very professional approach towards a long-term safety and attractiveness of the business.

The highlight of the project is a comprehensive marketing plan:

  • Website with online booking
  • Social media integration (especially Facebook, YouTube, Google Earth, etc.
  • Event and Event Calendar
  • seminar program
  • Newsletter Marketing
  • and much more

The successful repositioning of the NRH shows that even very small companies and businesses can profit by existing funding opportunities and by active support from the outside.

Client

Thomas Eder (tenant)

Project duration

2010-2011

Partners

Advertising Agency – Ingmar Koehler

e-DTM

e-DMT – e-Direct-Marketing-Tool

The companies web-crossing and deepblue have succeeded in developping an innovative direct- and interactive marketing tool that meets all requirements of modern, electronic marketing. Defined objectives of the implementation phase were the programming, piloting and evaluation of the e-direct marketing tool (e-DMT) based on the contract specifications formulated in the concept phase.

This tool is an important process innovation in marketing because it was possible to combine existing technologies in a new product for effective e-marketing, a state-of-the-art communication and marketing tool. The overarching goal of being able to implement, by the use of new technologies, the tools of traditional marketing such as market segmentation and target group analysis in e-marketing, has been achieved.

The user is put by the e-DMT tool in a position to deal very effectively and precisely with target groups. Through feedback from the system via click behavior, e-mail open rates, etc. the profile of each person contacted becomes more sharply – the system is learning, so to say. Thus, the information that is sent to the target groups, becomes more accurate and more interesting and increases the acceptance. Major focus will be put not on mass or the most frequent contact as possible but on targeted and – for the respective target group – useful transmission of information. Through the creation of acceptance in the formed target group new functions and options will open up: dialogue marketing, customer loyalty programs, etc.

The following functions could be successfully integrated in the – to be developed – e-DMT tool:

  • SMS and MMS functionality
  • Dialog functionality
  • Segmentation and profile function
  • Template Generator
  • Synch function
  • import filters
  • Report Generator

Client

Web-Crossing Ltd.

Deep Blue Europe Ltd.

Project duration

06.30.2010 to 30.11.2011

Partners

HAKOM Dienstleistungsges.m.b.H computer.

DUKTUS

leadership development

The DUKTUS group develops, manufactures and markets high-quality systems for the transport of water and the deep foundation of constructions – made of ductile cast iron. We had the opportunity to assist DUKTUS and to set up and implement a comprehensive approach to leadership development.

Leadership development, with the following topics:

  • Hafelekar took over the overall design and organization of training sessions.
  • The Board has been actively involved in the initial phase of the project.
  • In the implementation phase 8 days of outdoor training were conducted which were found – by all participants – to be particularly successful.
  • In addition to management seminars, individual coaching sessions were conducted.
  • For the Executive Update specific recommendations were developed and presented in a group-wide final event.

Client

Duktus

Project duration

June 2009 till February 2010

Europlacement

Expertising and Sharing Lifelong Guidance for the Placement

The main project aim is to promote the transfer of a kit of products, enabling people to enter the labour market through job orientation placement. The focus lies on the development of graduates’ transferable skills, and provides them with procedures for quality work experience, adapted to improve their own existing competence sets.

Together with EU-partners the transfer of the tools should be brought together in order to promote an integrated system of good practices, non-formal and informal learning as well as lifelong guidance (LLG) – support regarding employability.

Results

  • Report on lifelong learning
  • Indicators concerning the labour market, especially the link between university and work life
  • Validation study of informal and non formal learning work package in European countries

Project duration

October 2008 till September 2010

Project Partners

  • Hafelekar Unternehmensberatung – Innsbruck (Austria)
  • Università degli Studi di Parma – Parma (Italy)
  • CERES, Centro di Ricerca Economica e Sociale – Rom (Italy)
  • Università degli Studi di Catania – Cataniea (Italy)
  • Università di Bologna – Bologna (Italy)
  • St. Cyril und St. Methodius Universität Veliko Turnovo – Veliko Turnovo (Bulgaria)
  • Tellus Group Limited – Plymouth (United Kingdom)
  • Badegruber & Partner GmbH (B&P) – Linz (Austria)
  • Uniwersytet Jagiellonsky Kraków – Krakau (Poland)
  • Slovakischer akademischer Verband für internationale Kooperation – Bratislava (Slovakia)
  • ASAEL, Aragonische Verbindung der Kommunalbehörden – Zaragoza (Spain)
  • ONECO, Gemeinnützige Bildungsorganisation – Sevilla (Spain)
  • Technische und Wirtschaftswissenschaftliche Universität Budapest – Budapest (Hungary)

Join In a Job!

Remove entry barriers to the labour market!

The Project aims to identify barriers for young migrants – from 15 to 24 years – and to (re-)integrate them into the labour market. By transferring and adapting the JOIN IN A JOB! method in the partner countries many coaches and career guidance officers should learn and apply the method. The aim is (re-)integration in the labour market.

JOIN IN A JOB! contains a career guidance method set developed specially for working with young migrants. A resource and competence oriented process combines questionnaires and diagnostic tools to guide clients on their way to a job or further education. The method consists of three stages depending on the individual client’s need:

Initial Assessment – need for information:
providing basic information about how to find a job or an apprenticeship, shaping main goals.

Intense Assessment – need for guidance and care:
providing individual advice in areas of need (e.g. legal, housing, migration aspects) and an empowering set of tools within the Job Box for career guidance.

Job Box – need for career guidance:
a fur­ther intense assessment, dealing with case ma­nagement and professional care in situations where social integration of the individual has to be set as a first step. This com­prehensive volume of handouts, instructions, case studies and documents help to create an individual training and education portfolio including clients informal and non-formal competences.

Results

  • An edited fieldbook provides the basic for the proper use of the instruments, contains contributions by the partners regarding their training activities, phases and impacts on VET systems
  • Trainings for master coaches and career guidance officers to transfer and use the counselling method
  • National reports, web site and communication platform

Project duration

October 2008 till September 2010

Publication and Web

Paul Schober
Join in a Job!
Practitioner’s manual. A career guidance method for migrants
ISBN 978-3-7065-4971-4
Information by publisher

The CD_ROM attached to the book “Join In a Job! Practitioner´s manual. A career guide for migrants.” contains county-specific Tools for career guidance officers.

Project Partners

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